Pure Denim Collection is strong, raw, and has character. That’s why it’s the perfect blend of fashion and workwear. Real Denim is alive: the more you wash it, the more it comes to life. Wash and treat it as you want. Pure Denim takes on your idendity. Besides these beautiful earth shades: green, gray, brown and mud, there is also indigo. Be daring and combine the style that fits you. The Pure Denim collection is not suitable for Industrial cleaning.